Asmar

"I knew there was still a place in the market for premium quality fitting equestrian apparel"

For over a decade, I have been designing apparel for elite spas and resorts (fitness, suiting, shirting uniforms. My proudest moments are when people tell us how great they feel in our clothing. Having been a rider most of my life, my venture into design of equestrian apparel emerged when a couple years ago, my husband and I built a home along with a barn to nourish our love for horses.

Spending more time with my horses meant more time wearing equestrian apparel. I was on the lookout for a good coat that would keep me and my saddle dry - we live in British Columbia, Canada and get our fair share of rain. I couldn't seem to find much more than heavy oil skinned, long unflattering coats.

The experience pushed me to design pieces for myself that weren't on the market in the tack stores. My first design was the All Weather RiderTM- my signature, long, soft shell coat that takes you in and out of the ring in style. Once I started designing equestrian apparel for myself, I knew there was still a place in the market for premium quality fitting equestrian apparel.

We officially launched Asmar Equestrian in January 2011.

View our Asmar range available online and in store